Editorial policy

This directory is only useful if you can trust it. So here, plainly, is how it runs and exactly where money does and does not reach. If anything below stops being true, this page changes.

Every outfitter is listed free

Inclusion is not for sale. Operations are listed because they guide in New Zealand, not because they paid to appear. Every listing is free, and nothing free is ever taken away.

What is for sale

Paid placement. Every listing, including packages and price lists, is free and stays free. At some point we expect to sell labelled placement, on article pages first. When that happens this page changes before the first one is sold, and it never changes how listings are ordered.

Services. We also offer creative and digital services to operators as a separate business: website design and build, content, photography and video. Buying them is optional and has no effect on a listing, its position, or any badge.

How listings are ordered

Listings are ordered by how complete they are: how much of the profile has actually been filled in, such as a cover photo, gallery, description, species, region and contact details. The more complete the listing, the higher it sits. Ties are broken alphabetically. That order is computed in our code from each listing's own contents, never arranged by hand.

Completeness is free to earn. Any outfitter can claim their listing and fill it out at no cost, and doing so is the only way to move up. How much room a listing gets on the page also follows from what we hold: an operation that has sent photos and detail gets more space to show it.

What money never touches

Ordering, the NZPHGA badge, the Verified mark, and our editorial judgement. No operator can buy any of them. Where money does reach us, it is named in the section above.

The NZPHGA badge reflects real membership

Where we show an "NZPHGA Member" badge, that outfitter is a current Outfitter or Guide member of the New Zealand Professional Hunting Guides Association. It is drawn from their real membership status, never sold as a feature, and it is a credential you can confirm yourself with the association.

Verified means we have been there

"Verified" is our own stamp. When it launches it will mean one specific thing: someone from the directory has visited the operation in person and checked it against a published checklist. It is not automated, not bought, and not granted on an operator's word alone. Until that rollout, no listing carries an active Verified mark.

Getting the details right

We build unclaimed listings from public information, so some details will be incomplete or out of date. If something is wrong, tell us and we will correct it, or remove a listing on request. Outfitters can claim their listing to manage it directly.

Questions

Anything about how the directory works, write to hello@newzealandhuntingdirectory.com.